X&O Barrel Whisky is a premium blend of the best Scotch malts matured in American bourbon barrels and the finest Indian grain spirits. The name ‘X&O’ comes from the millennial short code of X (kisses) and O (hugs) which comprises elements like intimacy, warmth, passion, and friendship. This whisky embodies the spirit of a close bond and deep connections.

Srishti Premium Whisky is a disruptive innovation in the category. It is a blend of rare Scotch Malts paired with select Indian grain spirits and its unique expression is rounded off with Curcumin. Interestingly, the infusion of Curcumin has been achieved without any sensorial change of the whisky; that is in taste, aroma, or colour. The name Srishti, with the infusion of a natural ingredient brings an interesting consumer engagement.

The festive season has also seen the launch of a first-of-its-kind, Sterling Reserve B7 Whisky Cola Mix. The award-winning Sterling Reserve B7 blend has been infused with Cola to add a flavour to fun drinking occasions. The whisky cola mix retains the colour of whisky in the bottle, in a glass with water, soda, or when consumed as a shot.

All three brands X&O Barrel Whisky, Srishti Premium Whisky and Sterling Reserve B7 Whisky Cola are aimed at consumers who enjoy great product experiences and are gaining popularity in the segment.