From Messaging to Commerce, ~90% of Bharat Consumers Use WhatsApp as Their Primary Digital Platform: Finds Rukam Capital Study – Beyond Metros: The Real Story of Bharat’s Next 500 Million
● Creators have replaced celebrities as the most trusted influence, with 22% of consumers relying on creator recommendations, while celebrity influence has dropped sharply to just ~ 3%. ● Discovery …
From Messaging to Commerce, ~90% of Bharat Consumers Use WhatsApp as Their Primary Digital Platform: Finds Rukam Capital Study – Beyond Metros: The Real Story of Bharat’s Next 500 Million Read More
